PUMP MEDIA

THE NATION'S LARGEST VIDEO NETWORK
AT THE PUMP

See how it works!

OVERVIEW

Pump Media is your brand’s ideal platform to reach and influence consumers on the path to purchase- no DVR, no clutter, no multi-tasking. Just your brand message running alongside premium programming content in high quality video. Our audience is growing fast, and we plan to double our growth by EOY 2017. 

PRODUCT SUITE

We know what consumers want to see at the pump. 66% find our network content to be entertaining, and 87% notice the screens. And they’re paying attention- brands achieve an average ad recall of 53%.

Video Spot

Extend the reach of your broadcast campaign to more effectively connect with on-the-go consumers.

  • :15 or :30 video spot, with full sight, sound and motion
  • Repurpose your TV or Digital Video creative, or work with Pump Media on a custom produced spot
  • Reach consumers in a relevant environment on the path to purchase

Action Tag

Drive purchase intent by complementing your Video Spot with a call to action.

  • :05-:08 full screen motion graphic with voiceover or music
  • Plays after your standard Video Spot
  • Helps increase awareness and ad recall while encouraging purchase action

Directional Mapping

Direct viewers to the nearest location of your business with a customized map at each station.

  • Large map wrapped with your message, accompanied by a voiceover or music
  • Increase recall by relating your message to the consumer’s geography
  • :08 duration, plays after the standard video spot

Custom Content

Build a favorable brand opinion with branded content created specifically for the Pump Media network.

  • :10 of custom-produced content runs after your standard video spot
  • Position your brand as the expert in your industry
  • Provide value to the on-the-go consumer with informative and interesting content

Weather Sponsorship

Create a memorable ad experience by being the brand that brings consumers information they need to know on the go.

  • Companion ad on screen for the full duration of the weather segment
  • Increase recall and engagement by relating your ad to the environment
  • Motion graphic with voiceover

Local Sports Sponsorship

Improve brand health among sports fans by associating your message with local sports scores and updates.

  • :10 of localized content including final scores and upcoming game schedules
  • Full screen motion graphics
  • Increase consumer engagement by directly tying your brand to entertaining sport content

Couponing

Encourage a direct response to your Pump Media campaign by offering exclusive discounts to consumers on the path to purchase.

  • Engage customers by offering the option to print coupons at the pump
  • “Print Coupon” L-wrap surrounds ad spot for the entire :15 or :30 duration
  • Customers print coupon directly from the payment device using soft keys
  • Print and redemption rates are tracked to measure ROI

Creative Triggering

Connect with consumers by tailoring your message to what's going on in their area, right now.

  • Displays different messages based on specific conditions
  • Integrated RSS feed containing specific weather conditions, such as forecasts for rain, pollen count, temperature, and more
  • Targeted by zip code

Lotto Live

Remind viewers to play the lotto when they are in the most relevant setting possible- just steps away from the c-store.

  • Features an L-wrap comprised of a horizontal banner with an integrated RSS feed, and a branded vertical banner, surrounding the video spot
  • Increase consumers’ awareness of high jackpots for state lotteries
  • Drive incremental sales of lottery tickets

Text to Engage

Enhance the standard ad experience with an SMS component.

  • Call to action on screen encourages viewers to text for more information, videos, discounts and sweepstakes
  • Adds a level of engagement to your Pump Media campaign, creating a more memorable ad experience
68% A18-49 COMP
41 MEDIAN AGE
55% MALE
45% FEMALE
$84K AVERAGE HHI
100% ON-THE-GO

NETWORK SCOPE

Through strategic growth plans in all DMAs, our Pump Media network will grow to 200MM monthly viewers by EOY 2017

ADVERTISERS:

WANT TO SEE YOUR BRAND ON PUMP MEDIA?

RETAILERS:

 WANT TO INSTALL PUMP MEDIA AT YOUR GAS STATION?

LEARN ABOUT OUR OTHER GREAT MEDIA PLATFORM

Taxi Media

To all Verifone Petro/C-Store Customers regarding Change to Verifone’s Paymedia Service: Due to Verifone’s partnership with Gilbarco with respect to forecourt payment solutions with at-pump interactive digital media, Verifone is no longer offering its free Paymedia service to customers. Under the free Paymedia service, Verifone provided its Secure PumpPay product to customers at no charge in exchange for the advertising revenue generated from advertising displayed at the customer sites. This change to Verifone’s Paymedia service is effective immediately. Please contact Dan Yienger at 727-953-4016 if you have any questions.