NEWS


Verifone Media Appoints VP, Senior Marketing Manager

Digital Signage Today, August 2016

Verifone Media announced that John Harman has been named vice president of the company's Pump Media Platform sales and Helen Kim has been appointed as senior marketing manager, according to a company press release.  Read more...


Finding the Right Digital Signage Software

Digital Signage Today, July 2016

As digital out of home media continue to evolve, the role of software is increasingly important. Software is the gateway to processing the mass amounts of data now available to advertisers to shape and direct their messages, providing an unprecedented level of visibility into return on their media dollars.  Read more...


Fighting the Headwinds on DOOH

Advertising Week, July 2016

Digital Out of Home (DOOH) advertising is the third-fastest-growing media type in the U.S. by ad spending, but major barriers to progress remain. DOOH will need to overcome the following four headwinds to realize its full potential.  Read more...


Concur Hopes Its Taxi Ads Will Attract Business Travelers and Their CFOs

Skift, June 2016

A travel and expense management technology company hardly seems to fit in with that crowd, but for Concur, the placement was perfect for reaching a critical mass of financial decision-makers. Read more...


Spotlight on Verifone Media and General Manager Paul Jankauskas

Digital Signage Connection, May 2016

Verifone Media's General Manager Paul Jankauskas is having a good year. He’s been a senior executive in the place-based media industry for more than a decade, and in addition to approaching exciting roll-outs at Verifone, the industry veteran was recently voted onto the DPAA Board of Directors. In a way, he’s returning to his roots in that he was a member before the term ‘digital place based media’ was even coined, when the organization was called the Out-of-Home Video Advertising Bureau. Read more...


ADS ON THE GO

Bake Magazine, April 2016

For decades, brands that predominantly live in the convenience store space — and those representing virtually every other type of consumer packaged goods (CPG) — have relied on traditional advertising channels such as print, television, radio, and the internet to capture consumers’ attention and influence their purchases. However, the habits and behaviors of consumers have evolved, as have their expectations. Essentially, the mobility of today’s consumers is making it considerably difficult for traditional advertising channels to create sustained awareness. Read more...


MAKING THE CUSTOMER EXPERIENCE INTERACTIVE

Digital Signage Today, February 2016

The millennial generation is way past mass media consumption, and to be frank the previous generations aren't that far behind in letting go of one-size-fits-all media. The millennials, and to be frank even the generations after them to some extent, also know they can get it cheaper — just about whatever *it* is — online, so they want an experience when they go brick-and-mortar shopping. Read more...


ADS FOR A DIGITAL WORLD

Beverage World Magazine, February 2016

For decades, brands in the beverage space - and those representing virtually every type of consumer packaged goods - have relied on traditional advertising channels, such as print, television, radio and the internet, to capture consumers' attention and influence their purchases. However, the habits and behaviors of consumers have evolved, as have their expectations. Read more...


NEW YEAR, NEW VIEWS

Sound & Communications, January 2016

The beginning of a new year is a good time to take a closer look at the disruptive factors impacting digital signage to determine if your business strategy is still on track. Are your investments in skills and technologies optimized for success in this rapidly evolving business? Read more...


FORECASTING THE FUTURE OF THE DIGITAL SIGNAGE INDUSTRY

Digital Signage Today, November 2015

Imagine you're Blockbuster. You're cruising along, making lots of money, until suddenly … you aren't. Or maybe you're Kodak. Or Circuit City. Or Borders. Or Xerox. Read more...


VENDOR VIEWPOINT: IMPORTANT CONSIDERATIONS FOR GAS STATIONS & C-STORES WHEN MIGRATING TO EMV

Fuel Marketer News, February 2016

The EMV liability shift that is applicable to all in-store credit and debit card transactions is now in effect, and gas stations and c-stores are beginning to explore ways to upgrade their fuel dispensers to accept EMV in time for the October 2017 liability shift, which applies to the petroleum forecourt. Read more...


AN INTERVIEW WITH VERIFONE ON THE GROWTH OF DIGITAL PLACE-BASED ADS

The Drum, November 2015

Many people know Verifone, the payments platform as the technology that's used in taxis across the United States to accept credit cards. What many don't know is that they're also running a powerful digital place-based advertising network that spans taxis, gas stations and more. Read more...


Compelling Customers From Pump to In-Store

Convenience Store New, May 2016

For decades, convenience stores were one-stop shops for what some may have considered “low-end” purchases. Few, if any, seriously considered sophisticated solutions aimed at retaining consumers with special offers or loyalty incentives. However, the rapidly changing expectations of today’s consumer are prompting c-stores to evolve their view of consumers from simply representing “transactions” to opportunities to create “experiences” that drive sales and loyalty. Read more...

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