About Chase

Chase is part of one of the oldest financial institutions in the US, JP Morgan Chase. They are a leader in financial services for consumers and small businesses, particularly credit cards.

The Challenge

Chase wanted to promote a new rewards credit card that offers 5% cash back on gas purchases. They wanted to target 100% drivers to maximize the impact of their message.

The Solution

Chase used Pump Media to deliver a message to frequent gas purchasers at the most relevant moment possible- while they used a card to pay for gas at the pump.

47% said they were likely to apply for the credit card
56% said they were likely to use the card for their next fuel purchase

Source: Nielsen Intercept Study 2010, results reflect percentage of those who saw the Chase ad