Chase is part of one of the oldest financial institutions in the US, JP Morgan Chase. They are a leader in financial services for consumers and small businesses, particularly credit cards.
Chase wanted to promote a new rewards credit card that offers 5% cash back on gas purchases. They wanted to target 100% drivers to maximize the impact of their message.
Chase used Pump Media to deliver a message to frequent gas purchasers at the most relevant moment possible- while they used a card to pay for gas at the pump.
Source: Nielsen Intercept Study 2010, results reflect percentage of those who saw the Chase ad