Namely was looking to grow its client base fast. They saw Taxi Media, both Taxi Tops and Taxi TV, as the perfect cost-effective medium to raise awareness and boost sales.
The client ran a four-week campaign in New York City that included a :30 Video Spot on Taxi TV, 300 High Impact Tops and 100 Standard Tops on Green Boro taxis.
Namely was so pleased with the results that they extended the campaign to Boston and San Francisco.
Source: Client feedback, 2015