NAMELY

TAXI MEDIA CAMPAIGN


About Namely

Namely is an HR software company for payroll, benefits and talent management services. Headquartered in NYC, San Francisco and Austin, it is used by more than 400 companies globally.

The Challenge

As a startup with a limited budget, Namely needed a cost-effective advertising medium to raise brand awareness and boost sales.

The Solution

Namely launched a four-week campaign in New York City using a mix of Taxi TV and Taxi Tops.


+300 % inbound leads
"Nothing came close to the impact of taxis. We actually got unsolicited calls from venture capitalists looking to invest in our next round." - client quote

The Namely Success Story

Namely was looking to grow its client base fast. They saw Taxi Media, both Taxi Tops and Taxi TV, as the perfect cost-effective medium to raise awareness and boost sales.

The client ran a four-week campaign in New York City that included a :30 Video Spot on Taxi TV, 300 High Impact Tops and 100 Standard Tops on Green Boro taxis.

Namely was so pleased with the results that they extended the campaign to Boston and San Francisco.

Source: Client feedback, 2015