On a cold and windy night in New York, Chicago and San Francisco, [yellow tail] wine surprised party-goers with a free taxi ride, compliments of “Yellow Tail Party Hopping!”
Brand Ambassadors targeted foot traffic at local bars and restaurants to educate consumers on [yellow tail] and inform them of the free taxi ride, which was running [yellow tail] creative on the Top.
"I can't believe it! Now I can spend my cab money on a pizza."
Source: Client Feedback, 2015